Pricing · No setup fees · 14-day free trial

Built for shops,
priced for shops.

Four tiers. No per-user fees on Shop. No surprises. Cancel anytime — your data is yours to take.

Pup

For shops still working out of a black book.

$20/mo
14-day free trial · No card to start
  • Customer profiles, notes & tags
  • Manual wishlist tracking
  • Special order tracking
  • CSV import & export
  • Stale marketplace — included on every tier
  • Email outreach (with Birddog footer)
  • 250 customers · 1 user
  • Community support
Start 14-day trial
Counter

When the shop is busy enough to forget names.

$39/mo
$390/yr saves $78
  • Everything in Pup
  • Unlimited customers · 3 users
  • Receiving log — manual matching
  • Item catalog with seed library
  • Special orders, layaway & holds
  • Driver's license scan quick-add
  • Internal orders & approvals
  • FFL lookup (full ATF database)
  • NFA gun trusts ($20 each)
  • Send invoices
  • Take deposits & payments
  • Birthday & last-visit reminders
  • QuickBooks Online sync (official partner)
  • Email support
Start 14-day trial
Recommended
Shop

The CRM that actually grows revenue.

$79/mo
$790/yr saves $158
  • Everything in Counter
  • Auto wishlist matching from receiving
  • Distributor availability (Chattanooga)
  • Cerakote configurator & builds board
  • Custom build workflows
  • FastBound bound book sync
  • Customer portal + white-label branding
  • Email automation & sequences
  • Customer segments & batch campaigns
  • Google reviews + lifetime-value reports
  • Unlimited users · roles & audit log
  • Priority support · 4hr response
Start 14-day trial
Kennel

For multi-location and enterprise.

$499+/mo
Custom · post-launch only
  • Everything in Shop
  • Multi-location support
  • Birddog ERP: inventory, BOMs & work orders (in development)
  • Dedicated success manager
  • Custom SLAs
  • Volume pricing
Talk to us
Included on every tier · Pup through Kennel

The Stale Marketplace

A verified-FFL-only trading floor, open to every Birddog shop no matter the plan. Move dead inventory dealer-to-dealer, field cash or swap offers from other shops, and list the finishing work you do for the trade. Gated on one thing only: a verified FFL.

List

Aging stock surfaces automatically from your receiving log. One tap puts it in front of the network.

Deal

Other verified dealers send cash or swap offers. Accept, counter, or pass, all in one place.

Services

Advertise Cerakote, plating, stippling, engraving and gunsmithing to shops that need the work done.

Paid add-ons · Billed on their own, attach to any plan
Birddog Point of Sale
Add-on · Live now · Counter, Shop, Kennel

Birddog Point of Sale

Ring the sale on the same system that knows your customer. Cash and card tender, barcode scanning, register sessions, voids and refunds, wired straight to your Payroc rail. $49/mo · $490/yr.

Add POS →
Birddog Range Management
Add-on · Now in beta

Birddog Range Management

Run the line from the same dashboard. Lane and bay booking with no double-books, plus check-in, a staff board, and digital waivers.

Ask about Range →
Add-on · Available on Counter, Shop, Kennel

SMS & ringless voicemail

One-tap arrival texts. STOP/HELP compliance built in. $99 setup · $39/mo · 250 messages included · Add a $30 pack for 500 more when you need them. Prefer voice? Add transactional ringless voicemail — 250 drops for $45/mo. Hard cap when you hit your limit — texts pause until next month, never a surprise bill.

Your shop, your number, your tone.
Add SMS →
Common questions

Can I switch tiers later?

Yes, up or down, any time. Pro-rated. We'll never lock you in.

What if I cancel?

Your data exports to CSV in one click. No retention games.

Do you replace my POS?

No. Birddog sits alongside your existing POS. We're the customer layer, not the inventory layer.

Is the receiving log compliant?

Birddog's receiving log is operational, not your bound book. It doesn't replace ATF compliance — it just helps you remember which customers are waiting on what.

How fast is setup?

Sign up tonight, import your CSV, you're using it tomorrow morning. Onboarding call included on Shop and Kennel.

What about Pup → Counter?

When you cross 250 customers Pup blocks new entries. Upgrade is one click — no data migration, no setup fees.